Privacy Policy
Last updated 3 September 2026
TRIFECTA ("we", "our", or "us") respects your privacy. This Privacy Policy explains what personal information we collect, why we collect it, who we share it with, and what choices you have. It covers two things: this website at trifectatms.com (the "Site"), and the GoFreight mobile application used by drivers (the "App").
It does not cover the operational data your business puts into the TRIFECTA platform itself — shipment, dispatch, billing, and driver records. That data belongs to our customer, and we handle it as their processor under the Terms and Conditions and the customer's Subscription Agreement. If you are a driver, consignee, or customer of a business that runs on TRIFECTA and you have a question about your own records, contact that business directly, as they control that data rather than us.
We handle personal information in accordance with the New Zealand Privacy Act 2020. For any privacy-related question, contact us at support@trifectatms.com.
Information we collect through the website
You can browse this Site without telling us who you are. We collect personal information only when you choose to give it to us, or where you have allowed analytics cookies.
- Discovery call booking — when you submit the form on our Book a Demo page, we collect the details you enter there, including your name, work email address, company name, and your answers to the questions about your operation. That form is provided by Membrain and submits directly to Membrain, our sales CRM.
- Analytics — if you allow analytics cookies, Google Analytics 4 and PostHog collect information about how the Site is used, such as pages viewed, approximate location derived from IP address, device and browser type, and referring source. We use this to understand overall usage, not to identify you.
- Cookie preferences — your choice in the cookie banner is stored in your browser's local storage so we do not have to ask again. It stays on your device and is not sent to us.
- Server logs — our hosting provider records standard request information, including IP address, in the ordinary course of serving and securing the Site.
How we use website information
We use the details you submit through our forms to respond to your enquiry, arrange and run a demonstration, and follow up about TRIFECTA where you have asked us to or where you would reasonably expect us to. We use analytics information to understand how the Site performs and to improve it.
We do not sell personal information, and we do not use the information collected through this Site for automated decision-making or profiling. We do not currently run advertising or remarketing campaigns; the marketing cookie category in our Cookie Policy exists so that your choice is already respected if that ever changes.
Cookies and similar technologies
Our Cookie Policy sets out in full what cookies and similar technologies this Site uses, which of them require your consent, which third-party services are embedded in our pages, and how to change your choice at any time. Analytics and marketing cookies are not set unless you allow them.
Who we share website information with
We do not sell or trade personal information. We share it with the service providers below, each of which processes it for the specific purpose described and under that provider's own privacy commitments. We may also disclose information where we are required to by law, or to protect our rights, safety, or property.
- Membrain (Membrain AB) — our sales CRM. Discovery call form submissions go to Membrain, and enquiries we follow up on may be recorded there.
- Google (Google LLC) — Google Analytics 4, used for website analytics, and only where you have allowed analytics cookies.
- PostHog (PostHog Inc.) — product and website analytics, and only where you have allowed analytics cookies.
- Vimeo (Vimeo.com, Inc.) — hosts our product videos. Vimeo receives your IP address and may set its own cookies when you play a video.
- Vumbnail — supplies the still preview image for each video, and receives your IP address when a page containing videos loads.
- Our hosting and infrastructure providers — which process requests and store the Site's data on our behalf.
Information we collect through the GoFreight app
The App collects a narrower set of information, gathered automatically through the AppCenter SDK provided by Microsoft for monitoring Xamarin apps:
- Device type — to understand the diversity and requirements of the devices using our App.
- Location — mainly for crash reports and analysing bugs.
How we use app information
We use the information collected through the App solely to monitor App stability, diagnose crashes, and understand the range of devices our users rely on. We do not use it for advertising, profiling, or any other purpose.
We use Microsoft AppCenter to collect and process this device and location information on our behalf. Microsoft acts only as our data processor for this purpose.
Data storage and security
Information collected through the App is stored in secure cloud storage provided by Microsoft. Information collected through the Site is held by us and by the service providers listed above, within their own systems.
We take reasonable steps to protect the information we collect, including transport encryption for this Site and reliance on the security measures our infrastructure providers offer. No method of electronic storage or transmission is completely secure, and we cannot guarantee absolute security.
Overseas disclosure
Several of the providers named above operate outside New Zealand, including in the European Union and the United States, and AppCenter's infrastructure may operate across multiple countries. This means your information may be stored or processed in a country other than the one you are in, where the privacy laws may differ from New Zealand's. We take reasonable steps to ensure those providers protect your information with comparable safeguards.
How long we keep information
We keep enquiry and demonstration details for as long as needed to respond to you and to maintain a record of our dealings, and then for as long as we have a legitimate business reason to, after which they are deleted. Analytics information is kept according to the retention window configured in each provider's account.
We retain the information collected through the App only for as long as necessary to monitor stability and diagnose issues, after which it is deleted or kept only in an aggregated, non-identifying form.
Your rights and choices
Where we hold personal information that identifies you — for example, an enquiry or booking you submitted through this Site — you have the right under the Privacy Act 2020 to ask for a copy of it, to ask us to correct it if it is wrong, and to ask us to delete it where we have no continuing reason to keep it. Email support@trifectatms.com and we will respond within the timeframes the Act requires. We may need to confirm your identity first.
You can withdraw your consent to analytics at any time using the Cookie settings link in the footer of every page. You can also control cookies through your browser settings.
Two limits are worth stating plainly. The information collected through the App is not tied to an identifiable individual and may come from shared devices, so we cannot action individual access or deletion requests for it — you can, however, turn off the App's location permission in your device settings at any time, which will not prevent the App working but may reduce the accuracy of crash reports. And where the information you are asking about is operational data held inside the TRIFECTA platform, the business that runs on TRIFECTA controls it, so your request should go to them.
If you are not satisfied with how we have handled a privacy request, you can complain to the Office of the Privacy Commissioner at privacy.org.nz.
Children's privacy
Neither this Site nor the App is intended for use by children. We do not knowingly collect personal information from anyone under the age of 13.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time. We will change the "Last updated" date above whenever we do, and material changes affecting our customers will also be communicated through release notes.
By continuing to use this Site or the App, you are agreeing to this Privacy Policy. If you do not agree with it, please discontinue use.
Contact us
If you have any privacy-related concerns or questions about this policy, or want to make a request about your information, contact us at support@trifectatms.com.
